Become a certified agency


United Way of South Hampton Roads (UWSHR) is excited to introduce a new certification process for smaller organizations who are ineligible for UWSHR Traditional Certification. United Way is committed to diversifying its investment process and ensuring equitable access for organizations with mission alignment serving individuals and families in South Hampton Roads.

Enrollment Period: July 10–August 9, 2024

Have questions or need assistance?

Contact Jason Inge, Director of Community Investments at | 757.853.8500 ext. 390


The goal of this investment process is to broaden access to funding from United Way of South Hampton Roads, while also offering support and technical assistance to bolster the capacity of smaller grassroots non-profits.

Agency Certification

Certification is a one-year classification – and not a grant funding opportunity – that United Way of South Hampton Roads offers to local nonprofits that have a direct, substantial presence in UWSHR’s service area. The Certification process is intended to maintain fiduciary responsibility to our donors. UWSHR Certification demonstrates to the public that an agency has met a robust set of standards covering three fundamental areas: governance, financial health & management and strategy & mission alignment. All certified agencies have access to the full list of benefits that certification offers. When an agency is approved for certification, this status is active for a year from the approval.

Certification Benefits
  • Promotion in United Way campaign marketing materials by inclusion on the list of certified agencies. This makes it easy for donors to designate to an organization through the UWSHR workplace campaign.
  • Inclusion in other campaigns administered by United Way (Combined Charities Campaign)
  • Inclusion in UWSHR Federation for the Commonwealth of Virginia Campaign. (UWSHR will submit applications to ensure compliance and timely submission.)
  • Training sessions throughout the year on various topics will provide a better understanding about UWSHR processes and standards.
  • Opportunities to accompany UWSHR staff to various corporate campaign events to advocate for your organization.
  • Co-branding opportunities
  • Third party endorsement (by United Way) that an organization meets the high standards set by the volunteer Community Investments Committee (CIC) of United Way, so that donors can trust that their monies are being invested in good faith.