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Leveraging our resources to fund collaborative, proven solutions for the most urgent challenges


We believe in local solutions for local problems. An essential part of our approach is our volunteer Community Investments Committee. These volunteers ask the questions our supporters want answered. By using a thorough vetting process to select nonprofit partners, they ensure donations are used to solve our most urgent and challenging problems. In addition to pouring over 990s, audits, program details and results, volunteers hit the streets, visiting agencies to see the service for themselves before deciding where funding is invested.


United Way’s grant opportunities will be offered primarily through Requests for Proposals (RFPs) released throughout the year to enable flexibility and responsiveness while promoting greater structure and cohesiveness. Across these opportunities, United Way volunteers aim to invest in direct services (including both essential services and program investments) and systems change because this two-pronged approach is crucial to tackling our community’s most complex challenges. This year, we are introducing a new online application portal called e-CImpact, in hopes of creating a more user-friendly experience for our agency partners. To learn more about the application portal, please view the getting started guide linked below.
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We envision a community where every person belongs, and every person thrives. To reach that vision, we are committed to making strategic investments in alignment with our ongoing efforts and initiatives, including achieving academic success and moving families from surviving to thriving. We recognize this will require a community-wide, collective effort, with many partners and entities all working together for systems change, and we are committed to supporting and walking alongside agencies to make it happen.

In support of that effort, we recently launched our Grassroots Community Building Grants to allow access to United Way funding for organizations that may not meet our agency certification standards, but are doing critical work in the community, particularly among marginalized populations. This RFP will fund agencies and programs on a rolling basis from January 2023 – December 2024, in addition to providing access to a toolkit of capacity building resources. To learn more about the eligibility requirements and application process, please view the request for proposals linked below. If you have questions or need technical assistance, please email us.
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We are seeking proposals for one or more lead partner agency(s) for NFKthrive, a collaborative three-year project to assist residents of the City of Norfolk to achieve self-sufficiency through a focus on mentoring, housing, workforce development and wraparound support. Lead Partner Agency(s) are organizations that employ staff members serving as long-term Mobility Mentors.

NFKthrive will provide comprehensive support to ALICE households in Norfolk through connections to tools and resources to increase income, minimize debt, and improve financial stability, with the ultimate goal of economic stability and self-sufficiency. Lead Partner Agency applications are due January 13, 2023. For questions, please email us.


The VBthrive Nonprofit Grant program is designed to support nonprofit organizations that have a physical presence in Virginia Beach and those that provide significant, measurable direct services to residents of Virginia Beach. This grant opportunity will fund:

1. Nonprofit programs that meet urgent needs impacting the residents of Virginia Beach, such as emergency housing, education and childcare, mental health services, financial and housing counseling, job training and job placement, and other services that address social determinants of health

2. General operating support to ensure the continued operation of nonprofit organizations still struggling as a result of the COVID-19 pandemic


To learn more, please review the RFP below or apply through our e-CImpact online application portal.


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