There’s a lot happening at United Way of South Hampton Roads, including the addition of some new faces! We’d like to introduce you to the newest members of our team:

Joseph Collins, CPA, Vice President of Finance and Administration  

Joseph Collins is a Certified Public Accountant with over fifteen years of combined accounting, financial and management experience. He earned a Bachelor of Science from Virginia Commonwealth University and a Master of Science from Liberty University. Joseph began his career in public accounting with Goodman & Company and gained further public accounting experience with Sullivan, Andrews & Taylor. He has served as a corporate accountant with Gold Key PHR and the New York Times Company. He then transitioned his career to the non-profit sector, most recently employed as the Controller for Norfolk Collegiate School. He is a member of the Virginia Society of Certified Public Accountants.

Joseph is originally from Bradford, England and spent his teenage years in Maine. His service in the U.S. Navy brought him to Virginia. He lives in Virginia Beach with his wife of over five years, Deb, an employment law attorney at Sullivan Law Group. They have two children, Henry, age 3, and Emily, age 1. Joseph is an adjunct professor at the university level and has volunteered as a youth soccer coach for several years with Chesapeake Soccer Club. He is an avid sports fan and car enthusiast.

Cindee Riordan, Major Gifts Officer

Cindee Riordan has joined the team at United Way of South Hampton Roads as the Major Gifts Officer. In that role, she will lead long-term and planned giving efforts to build sustainable funding that improves the health, education and financial self-sufficiency of at-risk women, children, veterans and families in our community.

Prior to joining United Way, Cindee worked for Operation Blessing International, covering the Mid-Atlantic and Southeast regions for philanthropy. Before moving to Virginia Beach, she worked in national politics, serving in many capacities, including National Finance Director for both a senatorial and presidential campaign; Director of the Business Roundtable and Majority Trust for the political arm of the Democratic Senate; and as the personal liaison to the Senate Chair.

Cindee’s community service includes serving as a member of the Cape Henry Collegiate School (CHCS) Board of Trustees, President of the CHCS Parent Council, Changing Seasons Board of Directors, Galilee Episcopal Church Vestry and the Tidewater Independent School Young Life Board.

Cindee completed her undergraduate studies at University of Georgia and earned her Master’s degree from Georgetown University. When she’s not working, she enjoys spending time with her husband and their two daughters.

Kelsey Mohring, Director of PR and Marketing

Kelsey brings nearly seven years of experience in marketing and communications, particularly for nonprofit, healthcare and higher education institutions. She has helped brands like Partnership for Drug-Free Kids, Children’s Hospital of Richmond at VCU, Roanoke Area Youth Substance Abuse Coalition, Big Brothers Big Sisters of Central Virginia, Horizon Behavioral Health and Liberty University tell their stories and communicate with their stakeholders. Her skills include strategic planning, branding, content development, creative oversight, media relations, social marketing, and executing paid media strategies.

Prior to joining the United Way, Kelsey served as an account manager and social media strategist in the Lynchburg, Va. office of MPI, a full-service marketing agency headquartered in Raleigh, NC. Before MPI, Kelsey spent over four years in the Richmond, Va. office of Padilla, another full-service agency, where she specialized in healthcare clients and social media strategy.

Kelsey graduated from James Madison University with a Bachelor of Arts in Communication Studies with a concentration in Public Relations and a minor in Spanish. She is currently pursuing an MBA. Her volunteer service includes five years on the Board of Directors for the Virginia chapter of Hugh O’Brian Youth Leadership and she currently serves as the president of the Mid-Atlantic Society for Healthcare Strategy and Market Development.

In her free time, Kelsey likes to cook, play volleyball, spend time with her dog, Charlie Brown, and enjoy anything on the water.


We couldn’t be more thrilled to add these three talented professionals to our growing team, as we continue our efforts to change the odds for children, veterans and families in our community.


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